All this said as I mentioned daily deals have been a great marketing tool for Spira. My favorite business to work with is Groupon. Their customer service and sales relationships are fantastic. I feel like I am the most important thing on their agenda, they are respectful of my needs as a small business. Living Social has been good to work with as well, though their sales Representative is not nearly as responsive year round as Groupon’s. Amazon Local is now forcing businesses to open the coupon to all customers. They say it is better customer service experience, I say they make more money on those deals… So you may not see me working with them much longer. Sad since they are our local Seattle employers.
In short this is Dora’s guideline for responsible Daily Deal shopping;
1.) If you are new to the business – go buy it, they want you to try their business.
2.) You have been there and you like them…. make sure to read the small print. If it is open to repeat customers ask following questions and let your moral ethical inner self guide you to the right decision…
a.) Am I in the financial situation that this coupon is the only way that I can enjoy this night out, food, service and so on…
b.) Do I see the owner at this business all the time? – Guess what, if the owner is there all the time he or she probably can’t afford a full time help. Trust me every owner loves their business, but it is crazy hard long hours. We all would take a little time off for our families if we could afford it….
c.) Does this business have multiple locations and maybe a corporate office elsewhere? Larger businesses can write off losses and distribute gains across multiple business locations, they are not as sensitive to single point losses such as a single coupon.
d.) Finally, is this a business that makes your neighborhood richer, nicer place to live? Would you be sad seeing it go belly up?
The rest is between your conscience and your God. Remember you create the world you live in more ways than you may realize.