When I opened Spira I wanted to teach good quality yoga in a neighborhood setting. I wanted to be like “Cheers” the 1980’s show, “The bar where everybody knows your name.” I wanted to work in an environment where human connections are more important than the bottom line and where customers feel heard and supported. I also knew that the world was and is changing. More and more social media and PR firms are driving revenues. I have to admit, I was a bit nervous. I was nervous because I don’t have any interest in social media and I also do not have the money for hiring a PR manager to create a reputation. Multiple times I reached out to companies to help me understand the modern virtual world of power and visibility. I created an Instagram account only to never use it. I listen to how to ‘word’, ‘link’ and who knows what else to make sure that people find me. But after a few minutes I found myself so angry and agitated that I wanted to scream. Nobody wants an agitated yoga teacher, I told myself. So I went back to what I love to do. Why did I leave the corporate world? Why did I want a neighborhood studio? I did all this to be with people, to teach yoga, to be in the human world not in the virtual. So I quite literally said “f-it” sorry for the French. I just focused back on the studio. I focused on teaching and making sure that the studio is always clean. I tried to remember every regular client’s name. I focused on workshops and teacher trainings and made myself forget the virtual world.
In the last two weeks Spira got named number one yoga studio in Seattle by Seattle SunTimes and was mentioned as one of the best studios in the nation by Spryliving . Now, I do know this is all just an opinion. I am not delusional, there are so many wonderful studios in the country that one cannot even list them out in 5 pages single print. But never the less, there was my little Spira. Without using PR, without all the tricks of the trade. Simply because we got good reviews on Yelp, Facebook, Google and who knows where else nowadays people post…Our reputation developed from human interaction and by that I mean teacher to student interaction not owner to IT guy interaction. It could be a weird fluke but it sure fills my heart with hope. Often, I find myself so cynical about “how the world works”. It is really refreshing to know that maybe money does not drive the universe as much as I thought. Maybe the human spirit and human touch has power and can shine through. Now, I can’t wait to see human spirit beat down money and power during the next elections with congress, but that would be a whole different blog and maybe an even more impossible fluke! But I have hope.
So back to why I decided to share this story? Because all I did is focus on the process. I did not focus on the goal of having good online recognition. I simply focused on the process and on what I love: yoga and people. And somehow the goal still happened. So next time you find yourself with a goal that does not resonate with you, find the process that you love and let go of the goal. Who knows, you may end up at your goal after all and if not you at least enjoyed the process.
If you want to read more about how to reach your goals, read my earlier blog!